Wednesday, June 26, 2019

The Sexiest Ad of ALL TIME in Bollywood



When Calida launched in India, they had the good sense to hit their target market with the two hottest models of the time; Bipasha Basu and Dino Morea. This ad was so hot, so sexy, so cute, so controversial - it made a huge splash and noise in the market. Suddenly India - with a population of 1.3 billion suddenly knew about this Western brand. Genius.

Of course the moral arbiters had their issue - as always - but it was cute and lovely. wonder who shot it? and if there are any outtakes from the series. I mean of course we'd love to see Dino Morea in... less ;0)

sigh

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