When Calida launched in India, they had the good sense to hit their target market with the two hottest models of the time; Bipasha Basu and Dino Morea. This ad was so hot, so sexy, so cute, so controversial - it made a huge splash and noise in the market. Suddenly India - with a population of 1.3 billion suddenly knew about this Western brand. Genius.
Of course the moral arbiters had their issue - as always - but it was cute and lovely. wonder who shot it? and if there are any outtakes from the series. I mean of course we'd love to see Dino Morea in... less ;0)
sigh
No comments:
Post a Comment