The Zoiro inner-wear show, ie hot male models in their briefs, boxers, boxer-briefs, was held in India and some of the hottest guys in the region took their pants off on stage. Hotness. wowsa.
Originally posted at http://shirtlessbollywoodmen.blogspot.in/
See earlier post of more Indian male models on stage in their briefs, underwear here and also here.
Don't forget now Arjun Rampal started off as a model and used to pose in his underwear/briefs before the fame game.